Equity Won’t Sell Your Home—Your Strategy Will

Austin, TX Real Estate • South Austin, Central Texas

Most sellers think their equity is the headline. It’s not. Buyers don’t care what you owe. They care how your home shows today, how it stacks up against active competition, and how it feels the second they walk in.

Bottom line: Equity is the scoreboard, not the playbook. A great listing strategy—pricing, presentation, and promotion—creates the outcome that grows your equity at closing.

What Buyers Actually Buy (Hint: Not Your Equity)

• Presentation: Clean, staged, repaired, and photographed like it’s going on the cover of a magazine.

• Positioning: Pricing bands that trigger search alerts and maximize showings (hello, 78745).

• Promotion: Targeted marketing (social + email + portal optimization) reaching your exact buyer avatars in Austin and beyond.

The Three Levers That Protect (and Grow) Your Equity

1. Price: Hit the right buyer search band to expand exposure on Day 1.

2. Presentation: Fix what matters, skip what doesn’t; invest where ROI is real.

3. Promotion: Go beyond MLS—run an omnichannel campaign that captures attention and converts.

The South Austin Twist

Micro-markets move fast. Comps are lagging indicators—they tell you where the market was, not where it’s going. I use real-time data, showing feedback, and case studies to make smart adjustments now, not two weeks from now.

The Case Study You Should Ask For

Don’t ask an agent how much equity you have. Ask for their case study:

• What did you do when the market shifted mid-listing?

• How did you re-position to re-activate buyer interest?

• What did you negotiate to keep net dollars strong?

Ready to Sell Smart?

If you’re selling in Austin, TX I’ll bring the plan that turns your scoreboard into a win.

Call to action:

• Want a quick read on your best price band? Book a 10-minute strategy call https://www.thedillargroup.com/team/dillar-schwartz